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Former Toys ‘R’ CEO reportedly looking to revive chain

Jerry Storch hasn’t given up on the now-bankrupt chain he formerly led.

Storch, who served as CEO of Toys “R” Us from 2005 to 2013, is reportedly working with investors and bankers to put together a plan to reboot the chain, according to CNBC, which cited a report by Bloomberg. Toys “R” Us is currently in the process of liquidating its U.S. assets.

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