Charming Charlie’s brand assets up for sale

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Charming Charlie’s brand assets up for sale

By Marianne Wilson - 08/27/2019

Charming Charlie may live to see another day — sort of.


Hilco Streambank announced it has been retained by Charming Charlie to solicit interest in the brand and related intellectual property assets, including trademarks, domain names, a sizable customer database and social media assets. The jewelry and accessories retailer filed for Chapter 11 bankruptcy  in July, with plans to close all its 261 stores.


Offers for Charming Charlie’s intellectual property assets are due on September 5, 2019, and an auction will be held on September 11, 2019.  More information is available here.


“A buyer has an opportunity to capture the brand’s sales by growing the brand’s e-commerce business and/or developing a curated retail portfolio to connect with the customer, as well as building upon the brand’s highly successful loyalty program,” said Gabe Fried, CEO, Hilco Streambank.

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