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Amazon celebrates its ‘biggest holiday’

Amazon wasted no time in crowning the 2017 holiday season its “biggest” to date, fueled by an increase in Prime membership.

In a release, the e-commerce giant said that customers were shopping on its website at "record levels" throughout the season. It also boasted that, in one week alone, more than four million people became Prime members or started a free trial, sending its membership count to new highs. The retailer did not provide a specific membership total.

Amazon’s high-tech devices also enjoyed a record run, the company said, with the Echo Dot being the top selling Amazon Device this holiday season, and the best-selling product from any manufacturer in any category across all of Amazon, with millions sold.

Here are some other holiday stats from Amazon:

• Customers worldwide shopping on the Amazon App increased nearly 70% this holiday season.

• Amazon’s peak day of customer fulfillment in 2017 was Dec. 19, 2017.

• Customers purchased more than twice as many Amazon Fire TV Sticks compared to last year’s holiday season. Fire TV continues to be the No. 1 streaming media player family in the U.S., U.K., Germany, and Japan, across all retailers.

• The last Prime Now order in time for Christmas was delivered in 58 minutes at 11:58 p.m. on Christmas Eve in Baltimore, MD. The order included the Kid Galaxy Amphibious RC Car Morphibians Shark Remote Control Toy, the Crayola Oil Pastels Art Tools, 28 ct., and the VTechClick and Count Remote.
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