Microsoft 2012 white paper registration page

Delivering the Future of Retail ...TODAY
Empowering Dynamic Retailers to deliver the ‘complete shopping experience’

Today’s retail landscape offers unprecedented opportunities alongside some daunting challenges. Economic factors, the increasing choice in products and shopping formats and unparalleled access to information are fuelling today’s empowered shoppers, who expect more from their retail experience.

Thriving in this new retail reality means retailers need to be more connected, more empowered and more proactive than ever before. In a word, they need to be dynamic. And that means being:

Connected to customers across all channels to listen, learn, and respond with consistent, convenient experiences. Empowered, to increase productivity and customer service across a changing global workforce. Proactive, to execute with insight by accessing critical information in real-time.

Finally, the Dynamic Retailer wants to take advantage of new market opportunities fast. And that means having the ability to flex, grow or evolve their business without constraint — introducing new business models with ease or creating and executing workflows on the fly.

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