Building a Retail Social Strategy to Exceed Customer Expectations
Special Report
There is nothing subtle about paradigm shifts in the retail industry that have resulted from consumers’ adoption of social media and mobile connectivity. From Facebook to Twitter to YouTube to mobile apps, opportunities abound for retailers to interact with their core constituencies.
The conventional expectation is that retailers will embrace the advances in social and mobile technologies and leverage those advances to build meaningful relationships. To achieve this level of intimacy, retailers must transition into social strategy that establish holistic views of their customers, empower employees to better serve customers, and enable seamless interaction across social channels, mobile devices, ecommerce and the brick and mortar store.
In this Chain Store Age special report, you will learn:
• What Social Enterprise means and why it is imperative
• How accessible and actionable information empowers a social strategy
• How to delight your customers through a holistic Social Enterprise
• How to define the future through a Social Enterprise
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