Etsy names new growth, finance, marketing leaders
Etsy, Inc. has announced a flurry of changes to its C-suite.
The online marketplace which connects creative sellers with buyers around the world, has announced several changes to its leadership, including a new chief growth officer, a new chief financial officer, and a new chief marketing officer. All changes are effective the first week of January 2025.
“These updates are meant to strengthen Etsy's ability to further improve the shopping experience, deepen customer engagement, build brand trust and loyalty, and reignite growth,” said the company.
Kruti Patel Goyal to become president and chief growth officer
Kruti Patel Goyal, currently CEO of Etsy's Depop subsidiary, which is focused on secondhand items, has been appointed president and chief growth officer of Etsy, Inc. In this newly-created role, Patel Goyal will report to Etsy's CEO, Josh Silverman, and be responsible for “bringing together all customer touch points to deliver a more compelling and inspiring experience for Etsy's millions of buyers and sellers.”
Prior to joining Depop, Patel Goyal worked at Etsy for over 10 years holding many integral roles and leading the company through multiple phases of growth. Her responsibilities included serving as Etsy's chief product officer, overseeing Etsy's Seller Services business globally, and more.
As chief growth officer, Patel Goyal will oversee product, marketing, member support, trust and safety, and strategy and operations. She will also continue as acting CEO of Depop through April 2025, working closely with Depop's executive team to identify their next leader.
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"Kruti is a world-class leader with a proven ability to drive growth by obsessing over the customer experience,” said Silverman. “Over the past decade, Kruti has built and scaled critical functions for Etsy during high-growth periods. Most recently, she led an exciting transformation at Depop, making it the top-performing brand in our portfolio from a growth perspective.”
Lanny Baker appointed chief financial officer
Lanny Baker, currently chief operating officer and previously chief financial officer of global events marketplace Eventbrite, will join Etsy as chief financial officer. Baker will succeed Rachel Glaser, who announced her decision to retire in July. As previously announced, Glaser will remain with Etsy as an advisor through June 30, 2025 to ensure a smooth transition.
Prior to joining Eventbrite in 2019, Baker was chief financial officer at Yelp, where he led corporate finance, investor relations and workplace functions during a period of significant growth for the business. Baker has also served as the CEO and CFO at Zip Realty and CFO at Monster Worldwide.
Baker will assume all of Glaser's prior responsibilities, including oversight of strategic finance, analytics, accounting, internal audit, investor relations, tax, treasury, strategic sourcing, and corporate development.
Brad Minor appointed chief marketing officer; Raina Moskowitz to depart Etsy
Raina Moskowitz will be joining another company as its CEO, stepping down as Etsy's chief operating and marketing officer. Brad Minor, currently Etsy's chief brand officer, will assume the position of chief marketing officer. Since joining Etsy in 2022, Minor has led the evolution and execution of Etsy's brand strategy as well as multiple cross-functional initiatives, including the launch of Etsy's gifting strategy and recent brand mission campaign, which celebrates “creativity, originality, and human connection.” He will join Etsy's executive team and report to Patel Goyal.
Minor joined Etsy in April 2022 as VP of brand marketing & communications, and was promoted to chief brand officer earlier this year. He joined Etsy from Hubspot where he was VP of brand, and prior to that he was senior VP of brand marketing for Sirius XM.
Departure of Rachana Kumar, chief technology officer
Etsy’s chief technology officer Rachana Kumar will depart the company to pursue new opportunities, but will remain with the company in an advisory capacity over the coming months. Etsy says it will initiate a search for her successor, with interim leadership provided by two current VP of engineering.
Founded in 2005, Etsy, Inc. is based in Brooklyn, New York.
