Eleven new tenants to be welcomed at Assembly Row outside Boston
Athleta, Coach, and Aerie have signed on to a band of new brands ready to take up residence at Federal Realty’s growing mixed-use village north of Boston.
Assembly Row in Somerville, Mass.--a modern out-of-town downtown on the Mystic River with offices, luxury apartments, restaurants, entertainment, and 500,000 sq. ft of retail—plans to open those three brands and eight others in 2023. The full list:
- Athleta
- Zwilling J.A. Henckels
- Civility Social House
- Pandora Jewelry
- Aerie
- An Nam Vietnamese Grill
- Coach
- Frank Restaurant + Market
- Paper Source
- PNC Bank
- Tribos Peri Peri
“We anticipate new stores like Athleta, Zwilling, and Pandora will be popular additions,” said Assembly Row’s general manager David Middleton. “The broad range of new offerings coming in 2023 continue to position this property as a must-visit retail destination with terrific dining and entertainment options.”
Assembly Row will also introduce a 4,000-sq.-ft. dog park later this year.
Chain Store Age named Assembly Row one of its Comeback Centers of the Year in 2020 during the onset of the pandemic. Federal Realty senior VP Patrick McMahon then told us that, while developing the project in Somerville, "we decided we needed something that was very visible.”
Assembly Row’s current tenants include Warby Parker, Nike Factory, Saks Fifth Avenue Off 5th, AMC Assembly Row 12 and IMAX, and New England’s only Legoland Discovery Center. In its restaurant lineup are Shake Shack, Sweetgreen, Legal On The Mystic, Tony C’s, and Ruth’s Chris Steakhouse.