Edible Brands names new chief stores officer
Edible Brands has tapped a restaurant industry veteran to oversee its store footprint.
The Atlanta-based parent company of Edible Arrangements, Edibles.com, and the recently-acquired Roti Modern Mediterranean has named Matthew Walls as its new president and chief stores officer. Edible Brands says Walls will play a key role in driving innovation, empowering franchisees, and elevating all three of the brand’s core businesses.
Walls joins Edible Brands from Caribou Coffee, where he spent almost three years, and most recently served as chief development officer and head of international after a stint as chief franchise officer. Previously, Walls served as chief global development officer at CKE Restaurants after spending more than 15 years in various positions at Domino’s.
“Matthew’s ability to balance big picture thinking with operational discipline makes him the right leader at the right time,” said Somia Farid Silber, CEO of Edible Brands, who took the reins of the company last fall. “His franchise-first mindset, coupled with decades of experience across high-growth environments, will help Edible Brands thrive as we enter our next chapter.”
As chief stores officer, Walls will oversee the company’s day-to-day operations, development, and strategic initiatives across Edible Arrangements, Roti, and Edibles.com. The company says his early priorities include refining team structure, aligning leadership around a shared vision, and placing an “unwavering emphasis” on franchisee performance.
[READ MORE: Edible's new chief development officer talks 'next-gen' store concept, expansion]
“What drew me to Edible wasn’t just the strength of its portfolio, but the caliber of the team behind it,” said Walls. “This is a team that sees possibility first and says ‘yes’ to growth – we embrace innovation, celebrate progress, and are unified in our mission. With a renewed vision for expansion and a strong foundation already in place, we have an incredible opportunity to build something lasting together.”
