Study: A majority of Halloween celebrants prefer to shop in-store
Customers preparing for Halloween are skipping online shopping in favor of in-store visits.
In fact, 71% of customers are shopping in-store over online this Halloween season, according to the “Halloween Shopping Report.” The study, from ChargeItSpot, is based on responses it collected from over 500 shoppers at malls across the country.
Shoppers will do the majority of their Halloween shopping at a party supply store (51%); 30% will shop online, 13% will visit a seasonal pop-up shop, and 7% are headed to a big box/superstore.
“According to our data, the majority of Halloween shoppers still prefer to shop in-store versus online,” said Douglas Baldasare, CEO and founder of ChargeItSpot. “For Halloween in particular, shoppers have a large variety of brick-and-mortar options available to them, and the two most popular product categories, candy and costumes, lend themselves to in-store shopping.”
Specifically, 52% of shoppers said they will spend the most on costumes this Halloween season, followed by candy (28%). They will also buy decorations (11%), and party supplies (9%).
When planning their Halloween budgets, a majority of shoppers (63%) said they would spend less than $100, overall. Almost one in five shoppers (19%) plan to spend between $100 and $200; 5% will spend between $200 and $300; only 1% will spend between $300 and $400; 3% will spend between $400 and $500 (3%). However, 10% of shoppers plan to spend more than $500.
In fact, 71% of customers are shopping in-store over online this Halloween season, according to the “Halloween Shopping Report.” The study, from ChargeItSpot, is based on responses it collected from over 500 shoppers at malls across the country.
Shoppers will do the majority of their Halloween shopping at a party supply store (51%); 30% will shop online, 13% will visit a seasonal pop-up shop, and 7% are headed to a big box/superstore.
“According to our data, the majority of Halloween shoppers still prefer to shop in-store versus online,” said Douglas Baldasare, CEO and founder of ChargeItSpot. “For Halloween in particular, shoppers have a large variety of brick-and-mortar options available to them, and the two most popular product categories, candy and costumes, lend themselves to in-store shopping.”
Specifically, 52% of shoppers said they will spend the most on costumes this Halloween season, followed by candy (28%). They will also buy decorations (11%), and party supplies (9%).
When planning their Halloween budgets, a majority of shoppers (63%) said they would spend less than $100, overall. Almost one in five shoppers (19%) plan to spend between $100 and $200; 5% will spend between $200 and $300; only 1% will spend between $300 and $400; 3% will spend between $400 and $500 (3%). However, 10% of shoppers plan to spend more than $500.