Report: Rebecca Minkoff’s new mobile website channels Instagram
When Rebecca Minkoff planned to makeover its mobile-ready website, it took a cue from its young shopping base’s preferred social network.
With more than 50% of its site traffic coming through mobile, Rebecca Minkoff’s created a mobile-first website that makes its Instagram feed shoppable through a direct link, according to Glossy.
A scrolling row of Instagram images anchors the retailer’s homepage, and also encourages customers to “Tag us in your photos for your chance to be featured.” Since styles in each look are available for immediate purchase, shoppers that click on an image are directed to a product page where they can buy the item, the report said.
It’s not surprising that Instagram is a core solution in Rebecca Minkoff’s engagement strategy — the retailer has 800,000 followers on its Instagram feed, according to the report.
To read more, click here.
With more than 50% of its site traffic coming through mobile, Rebecca Minkoff’s created a mobile-first website that makes its Instagram feed shoppable through a direct link, according to Glossy.
A scrolling row of Instagram images anchors the retailer’s homepage, and also encourages customers to “Tag us in your photos for your chance to be featured.” Since styles in each look are available for immediate purchase, shoppers that click on an image are directed to a product page where they can buy the item, the report said.
It’s not surprising that Instagram is a core solution in Rebecca Minkoff’s engagement strategy — the retailer has 800,000 followers on its Instagram feed, according to the report.
To read more, click here.