Dutch Bros. taps Cava veteran as chief shops officer
Dutch Bros. has appointed a new stores leader to its C-suite as it continues growing its footprint nationwide.
The fast-expanding coffee chain has named Jennifer Somers as its now chief shops officer. Reporting to Dutch Bros. president and CEO Christine Barone, Somers will lead Dutch Bros’ field organization and shop operations, overseeing operational excellence, growth, and consistent brand execution across company-owned and franchise shop locations.
Somers brings more than 20 years of operational leadership experience, including the last 10 years in the restaurant industry. Most recently, she served as chief operations officer at Mediterranean fast-casual chain Cava for nearly four years. Prior to Cava, Somers spent six years at Taco Bell in roles of increasing responsibility, including senior VP of U.S. restaurant operations.
[READ MORE: Dutch Bros opens its first shop in L.A.]
“Jennifer is a people-first leader who brings an incredible blend of strategic vision and hands-on leadership that will help propel Dutch Bros through our next phase of growth,” said Barone. “Her track record of scaling high-growth, purpose-driven field organizations while staying grounded in culture and customer connection makes her an ideal fit for this role.”
As of Sept. 30, 2025, Dutch Bros. operated more than 1,080 locations across 24 states. It expects to open approximately 175 shops in 2026, and has set a goal of having more than 2,020 shops open by 2029.
“I’m thrilled to join Dutch Bros at such an exciting time for the company,” said Somers. “I’ve long admired the culture behind the brand and how Broistas bring it to life for customers every day. As Dutch Bros continues to grow, I’m looking forward to partnering with field leaders to support our teams and deliver a consistent, exceptional experience at every shop, every time.”
Founded in 1992 by brothers Dane and Travis Boersma, Dutch Bros. is known for its unique, customizable cold and hot beverages and drive-thru experience.
