Duluth Trading Co. launches 'Duluth Heroes' discount program
Duluth Trading Co. is rolling out a new discount program to honor military and first responders.
The Wisconsin-based lifestyle and workwear brand has introduced "Duluth Heroes," a new discount program via ID.me. Active-duty service members, retirees, veterans, military spouses, military family members and first responders will be eligible for an extra 5% discount on their entire order.
"Duluth Trading Co. deeply admires the dedication and work of those who bravely serve our communities and country, and we wanted to express that beyond just a once-a-year sale," said Sam Sato, president and CEO at Duluth Trading. "We hope this new program reflects our daily gratitude and respect for our nation's heroes."
Eligible customers will have daily access to the 5% discount when shopping on www.duluthtrading.com or in any of Duluth's retail stores across the country. As a special kick-off for the new discount program in honor of Veteran’s Day (Nov. 11), Duluth will increase the discount to a total of 10% off their entire order from Thursday, Nov. 7 through Monday, Nov. 11.
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To verify eligibility for the "Duluth Heroes" discount program, customers can create or sign into an existing ID.me account to enter service information, credentials and proof of identity.
"ID.me is honored to partner with Duluth Trading Co. to recognize the military and veteran communities as well as first responders with this new program," said Chris Mills, chief revenue officer at ID.me. "We love partnering with great brands like Duluth to bring awareness to these offers, increase access for all who deserve them, all while reducing the friction for our members to attain the benefits. Serving those who serve our country and our communities is foundational to ID.me."
Based in Mount Horeb, Wis., Duluth operates 65 stores nationwide.
