DSW debuts in-store shoe protection kiosks

DSW Designer Shoe Warehouse is launching a new partnership that allows customers to protect their newly-purchased footwear.

The footwear retailer teamed up with Imbox Protection, a leading in-store shoe protection solution, to place Imbox kiosks in nearly 500 U.S. locations. Using a water-based spray, the enclosed Imbox machine shields shoes from water, stains, dirt, mud and fading without the use of harsh chemicals, offering customers a fast, eco-conscious protection that extends the life of their footwear in only 60 seconds, noted DSW. 

The touch-free, in-store service costs $8.99 and provides up to eight weeks of invisible protection (or longer with light wear). Customers place their new shoes into the enclosed unit, and within a minute, leave the store with fully protected footwear. 

"We're always looking for ways to deliver more value to our customers, and Imbox does just that," said Laura Davis, president of DSW. "This partnership elevates the in-store experience by offering an easy, effective way to protect the shoes our customers love. It's innovation that meets them where they are – right at checkout – and reflects our commitment to enhancing customer value, supporting sustainability and investing in services that elevate every step."