DoorDash expands rewards, support offerings for drivers
More than 13 million people have been DoorDash drivers since the platform launched in 2013.
DoorDash is once again rolling-out new tools designed to assist its drivers.
The delivery company, which offers operates in more than 25 countries, has announced a host of seven new products and features for Dashers (its term for contract employees that shop for and deliver customer orders), aimed at providing "even more flexibility, even more rewards and even more support.”"
“Our goal is to ensure that Dashers have a rewarding experience every single time they dash,” said Austin Haugen, VP of Dasher Product at DoorDash. “The features we’re announcing today are designed to help Dashers maximize their earnings, get support when they need it, and have even more flexibility and choice on the road.”
[READ MORE: DoorDash pilots benefit program for contract drivers]
DoorDash’s new features and tools include the following:
- Dasher Preferences: The new in-app Dash Preferences tool allows Dashers to opt in and out of different delivery types like grocery "shop and deliver" orders, alcohol, and cash on delivery, and see what types of tasks they need to complete to get prioritized for their favorite types of offers. They can change their preferences as often as they want – even daily and between dashes – to fully customize how they dash.
- All-New Rewards Program: DoorDash has overhauled and redesigned its Dasher Rewards program with three all-new tiers: Silver, Gold and Platinum. The changes give more Dashers access to their favorite features, like priority access to Dash Now, VIP Dasher Support, early access to scheduling, priority for higher-paying offers and more. While Dashers had access to rewards before, DoorDash says it had several different programs that didn’t always work together and could be confusing for Dashers. The new rewards program streamlines the experience, bringing it directly into the Dasher app to ensure that Dashers who go “above and beyond” are rewarded and have more opportunities to earn.
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- DoorDash Crimson: The all-new DoorDash Crimson program aims to deliver a “new and improved banking experience for Dashers.” The company says it is building upon its previous financial offerings with the same features Dashers enjoy such as instant access to earnings, zero fees and cash back rewards, but with more ways to save and get rewarded, all directly in the Dasher app. Dashers using the DoorDash Crimson Card can take advantage of exclusive perks and discounts like up to 3% cash back on gas, 2% cash back on EV charging and more. They can also securely access their DoorDash Crimson balance, account details, perks and discounts directly in the Dasher app, making it easy to manage their earnings without having to toggle back and forth between different apps. DoorDash Crimson will be available to all Dashers in the coming weeks, and Dashers will receive an email letting them know when they’re able to enroll.
- Improved Referrals Experience: DoorDash has enhanced its referral experience, making it easier for Dashers to earn extra cash by referring friends and family to become a Dasher. The new in-app experience introduces more ways to access the Referrals page and alerts Dashers about offers in their area. Improvements have also been made to help Dashers refer friends and family directly, track their referee’s progress towards meeting their milestones, and send friendly nudges and reminders along the way.
- Dasher Relief Fund: The new Dasher Relief Fund provides Dashers with emergency financial support to help navigate life’s most challenging moments. Eligible Dashers can apply for a grant for certain hardship events, such as a death in the family or the impacts of a natural disaster. If they qualify, they can receive an emergency assistance grant of up to $1,000.
- Dasher Support Hub: The new Dasher Support Hub makes the support experience more seamless for Dashers by putting answers to their most commonly asked questions directly into the Dasher app for things like general dashing help, scheduling, ratings, earnings and safety. DoorDash also added a host of video content to help new Dashers know what to expect and make their first dash even easier.
- Improved Support ChatBot: Finally, DoorDash’s new chatbot leverages AI to help answer some of Dashers’ most commonly asked questions, which means in most cases, they don’t have to search for a relevant Help Center article or wait to speak to an agent.
