Dollar General promotes store operations leaders
Dollar General Corp. has made some changes to its leadership team.
Steve Deckard, the discount retailer’s executive VP of store operations and development, has accepted a new role focused on the expansion of Dollar General’s national footprint, corporate-wide process improvement and leadership of its strategic initiatives. His new title is executive VP of strategy and development.
In addition, Tracey Herrmann has been promoted to executive VP of store operations. Both Deckard and Herrmann’s new roles were effective as of Feb. 1.
In his most recent position, Deckard, who began his Dollar General career in 2006 as a regional director of stores, oversaw the company’s operations team including Dollar General retail stores, Mi Súper Dollar General in Mexico, corporate store operations, asset protection and real estate. Prior to that, he led the company’s international expansion into Mexico and several strategic initiatives including Popshelf as Dollar General’s VP of growth and emerging markets.
“During Steve’s more than 19 years at Dollar General, his experience has spanned store operations, asset protection, real estate, financial planning as well as growth and emerging markets,” said Dollar General CEO Todd Vasos. “As he played a critical role in the strategic expansion into Mexico as our first international market, I am confident his extensive knowledge of our business and its operations make him uniquely qualified for this new role as executive vice president of strategy and development.”
Tracey Herrmann
As executive VP of store operations, Herrmann will now lead Dollar General’s field operations teams responsible for operating the company’s more than 20,000 stores across 48 states. Most recently, Herrmann served as senior VP of store operations leading three divisions of Dollar General stores in the Southeast region. Previously, she oversaw strategy and operations for the Dollar General’s Popshelf stores as senior VP of channel innovation, and has served in multiple senior leadership roles in merchandising, pricing and operations.
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“Tracey's drive for operational excellence and innovation during her impressive 12-year career at Dollar General will ensure our continued evolution in an increasingly competitive retail landscape,” added Vasos. “Her commitment to our mission coupled with her dedication to the brand will help deliver the best store experiences for our customers and employees.”
Founded in 1939, Tennessee-based Dollar General operated 20,523 Dollar General, DG Market, DGX and Popshelf stores across the United States and Mi Súper Dollar General stores in Mexico as of Nov. 1, 2024.
