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Upscale jeweler reopens in popular Boston shopping destination

David Yurman has reopened the doors to its new, expanded boutique in Boston’s Copley Place.

Designed by the Yurmans, the 2,500 sq. ft. space reflects the brand's aesthetic and the family's unique artistic expression. The entrance lobby features a heritage wall that visually narrates the Yurmans' journey from art to jewelry, and features examples of David Yurman's early sculptures and wearable art pieces alongside more current designs.

The store's interior was inspired by the colors of the brand's most iconic gemstones and the hues in Sybil Yurman's paintings, which are hung throughout the space. These shades are found throughout the boutique through the use of rich fabric upholstery that covers vintage and custom-made furnishings.

In the main sales area, Mayflower plaster motifs — the Massachusetts state flower — were hand-applied over white gold leaf. They are also featured on decorative panels, offering a subdued elegance.

Other distinct features include the use of wood plank formed concrete on the store's façade, a men's jewelry area and a private salon. The men's area has a distinctly masculine feel created through the use of darker materials and found objects.

The vintage furniture and decorative elements alongside simple, natural materials are a nod to Evan Yurman's creative workspace and men's showroom, Noumenon, in New York.

David Yurman’s Copley Place boutique is one of more than 350 locations.
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