Cosm to bring immersive sports viewing experience to Downtown Detroit
Detroit sports fans will have a new state-of-the-art venue to watch their favorite teams at in the coming years.
Cosm, an immersive technology, media and entertainment company, will bring its Shared Reality live sports and entertainment concept to downtown Detroit’s Development at Cadillac Square.
The development, spearheaded by local real estate firm Bedrock, is slated to include a multi-level market hall that will feature a selection of sit-down and fast-casual dining options. The new Cosm viewing center, which will be its fourth venue behind locations in Los Angeles, Dallas, and Atlanta, will anchor the development in the blooming downtown area.
[READ MORE: Social experiences are the winning formula in sports entertainment venues]
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Image courtesy of Bedrock. -
Image courtesy of Bedrock.
“I can’t think of a better place for our fourth venue,” said Jeb Terry, Cosm’s President and CEO. “Detroit embodies the right mix of sports fandom, enterprising spirit and energy; and we are honored to be part of the downtown revitalization that Dan Gilbert [the founder of Bedrock] and his team are driving. Cosm Detroit will be the always-on heartbeat of downtown, offering unparalleled sports and entertainment experiences for Detroiters to share together.”
At the heart of the venue will be a 26.6-meter 12K+ LED dome and Shared Reality technology, which merges the virtual and physical worlds with state-of-the-art visuals and the energy of the crowd. Cosm will feature an evolving slate of sports and entertainment programming through official partnerships with the NBA, UFC, TNT Sports, NBC Sports, ESPN, FOX Sports, and the NFL.
Viewers will also enjoy experiential content such as Cosm’s Shared Reality production of Cirque du Soleil’s “O” and immersive art experiences from members of the Cosm Studios Creator Program, including award-winning new media artist Nancy Baker Cahill, filmmaker, director, and co-founder of Planetary Collective Guy Reid, acclaimed composer and new media artist Ricardo Romaneiro, as well as a newly announced film titled “Inside Pop Art” which immerses guests in famous works from Roy Lichtenstein, Jean-Michel Basquiat, Keith Haring, and more.
Elevated hospitality and service will be available at Cosm Detroit, including gastropub-style fare, craft cocktails, and a curated beer selection. Detroit architecture firm Rossetti will design the new venue.
Bedrock is set to break ground on its 1.5 million-sq.-ft. Development at Cadillac Square in 2025.
“A pioneer in the immersive sports, art, and entertainment industry, Cosm has the ability to draw thousands of enthusiasts to downtown on a regular basis,” said Kofi Bonner, CEO of Bedrock. “With innovation and experience at the forefront, the addition of Cosm Detroit amplifies the collaborative efforts to revive the historic Paradise Valley entertainment district.”
