Contactless Curbside: Short-Term Solution Turned Strategic Investment
2020 ushered in a global tide of contactless experiences; a prominent experience being contactless shopping.
As lockdowns spread, marketers wisely adopted new contactless technologies to better serve conscious shoppers and continue business efforts. These commonly included ecommerce, Buy Online Pick-Up In-Store (BOPIS) and Curbside Pick-Up (Curbside).
With vaccines in market and holidays past, the question remains – how will Curbside fair beyond the pandemic’s restrictions and holiday demands? Was it all a quick-fix solution to keep business open? Vibes begs to differ.