Revolutionizing In-Store Experiences with AI: A New Era for RetailersIn the ever-evolving landscape of retail, staying ahead of the curve may no longer be a luxury but a necessity. PwC forecasts 7% increase in average holiday spend; Gen Z ‘rising star’ of seasonShoppers plan to spend an average of $1,638 on gifts, travel and entertainment this holiday season, marking a 7% increase from 2023 and a 15% jump from 2022. EXCLUSIVE: PwC provides insight on how retailers can use AI as personalization tool Artificial intelligence provides a broad set of benefits to retailers that use the leading-edge technology to enhance personalization. PwC: Holiday shoppers on the hunt for deals A new forecast casts an optimistic if deal-minded light on the upcoming holiday season. Survey: Only 29% of execs say their boards are doing a good job Few C-suite executives rate the performance of their boards as good or better.
