EXCLUSIVE: PwC provides insight on how retailers can use AI as personalization toolArtificial intelligence provides a broad set of benefits to retailers that use the leading-edge technology to enhance personalization. PwC: Holiday shoppers on the hunt for deals A new forecast casts an optimistic if deal-minded light on the upcoming holiday season. Survey: Only 29% of execs say their boards are doing a good job Few C-suite executives rate the performance of their boards as good or better.