JCPenney Co.

JCPenney is holding a one-day savings event on the day that many Americans will be filling their gas tanks in preparation for the Fourth of July weekend.

JCPenney is leveraging its ties to other Catalyst Brands banners to strengthen its loyalty offerings.

JCPenney and Aéropostale are connecting their loyalty programs to make them twice as rewarding.

Retailers in May 2026 focused technology efforts in areas including robotic humanoids, smart glasses, and mobile-first POS.

The parent company of JCPenney and licensee of Aéropostale, Brooks Brothers and other brands is teaming with a humanoid robot developer to automate supply chain tasks.

JCPenney is launching a lighthearted, in-store Valentine’s Day promotion that leaves guests walking out with a new piece of jewelry.

A retailer known for its Black Friday promotions continues building on that legacy.

JCPenney is optimistic heading into the holidays, citing “undeniable” momentum and increased customer frequency.