Survey: Consumers say online shopping 'lacks excitement,' feel overwhelmed Consumers say that while online shopping is convenient, it isn’t as fun as it could be. And with so many choices, it's also overwhelming. Best Buy Canada expands scope of retail media networkThe Canadian subsidiary of Best Buy Co. Inc. is opening its retail media network to third-party brands whose products and services it doesn’t directly sell. Dollar General partners to enhance retail media capabilities Dollar General is implementing a third-party demand-side platform to boost the reach of its retail media network. Best Buy extends targeted ad program to streaming TV Best Buy is partnering with the top TV streaming platform in North America to provide first-party customer data for ad targeting and measurement. Lowe’s integrates Yahoo solutions into advertising services network Lowe’s Cos. Inc. is partnering with Yahoo to expand its capability to connect advertisers with its customers. Best Buy bolsters ad measurement for in-house media company The leading U.S. consumer electronics retailer is partnering with a software platform for digital media measurement, data and analytics. Kohl’s enhances retail media network Kohl’s Corp. is developing new features to help advertising partners target its customers. Ulta Beauty opens rewards members to targeted ads The nation’s largest beauty retailer is launching a new retail media network. Nordstrom joins in-house media ranks with Walmart, Target, Best Buy An upscale department store retailer is the latest retailer to launch its own media company. Michaels connects advertisers to customers A leading arts and crafts retailer in North America is opening its customer base to targeted third-party ads. 1 2 Next Last
