Advantage Solutions

A new survey reveals Gen Z consumers say they use one type of promotional media almost twice as much as other generations.

Dollar General Corporation has added a fomer Save-a-Lot executive who is also a Walmart veteran to its store operations leadership.

A new listing recognizes companies as ranked across three main public pillars of trust: customer trust, investor trust and associate trust.

Eager to improve customer communication, a majority of retailers plan to increase in the use of artificial intelligence (AI) moving forward.   This was according to “How AI Technology Will Transform Customer Engagement,” a report from Linc and BrandGarage. The study polled 104 senior-level marketing and e-commerce executives from leading retail brands.  

For all the buzz about interactive digital marketing options, the track record of email keep it at the top of marketers’ holiday wish lists.    This was according to the “2017 Christmas in July Survey,” a study from j2 Global. The study tapped 564 members of its customer base and 100 retailers.  

Walmart’s e-commerce arm is shaking up its customer engagement efforts.   Jet.com is adopting product sampling to forge stronger relationships with its online shoppers. Though a partnership with BrandShare, the online retailer will deliver 300,000 premium product samples and exclusive offers each month inside e-commerce packages. BrandShare is a long-time partner of Jet’s parent company, Walmart.   

Leading sales and marketing solutions provider Advantage Solutions named former Starbucks executive Jeff Hansberry to the newly created position of president and chief commercial officer.

An executive who played a key role in helping Publix deliver on its “where shopping is a pleasure” brand promise has stepped down after nearly half a century with one of the nation’s best supermarket operators.

David Bridges, VP of fresh product business development at Publix will retire effective Jan. 1, 2016 and his role will be filled by Chris Litz who currently serves as a regional director of Publix Atlanta Division.