City Furniture becomes City Home, expands product selection
A regional furniture retailer is rebranding and expanding its product offerings.
City Furniture has changed its name to City Home, billing itself as a new retail concept that combines furniture, home products and services into a “single, integrated shopping experience.” Founded more than 50 years ago, City Home operates more than 25 showrooms across Florida, as well as 14 Ashley locations as the brand's Southeast and Southwest Florida licensee.
City Home’s expanded inventory will include appliances, closets, home electronics, bath, fitness, kitchens, and a full home assortment. Customers can also access an expanded suite of services, including interior design, custom cabinetry and storage solutions, connected home installation, and dedicated trade services for builders and designers.
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City Home stores will also feature hospitality touches, including fresh-baked cookies and a wine bar, creating a place for guests to “linger, explore and leave inspired”
The City Home name and expanded concept debuted at the company's Plant City and Clearwater showrooms, with a full rollout to additional Florida locations throughout 2026 and into 2027. Beginning immediately, customers will start to see the new CIty Home logo icon across the brand, along with bold bright red trucks on the road.
City Home says its aim is to create a more seamless path to a complete home. Citing a 2024 Furniture Shopping Trends study, the retailer says shoppers browse an average of three websites and visit three stores in person before making a furniture/home purchase.
"City Home is more than a new name. It's a new way to shop for home in Florida," said CEO Andrew Koenig. "Our customers are looking for more than furniture. They want an easier, more inspiring way to create a home. That's why we've brought together more of the categories and services customers need, from the kitchen to the closet to the living room, under one roof. City Home is your first stop for all things home, helping people create spaces that are beautiful, functional and made for real life."
