Chipotle brings back hockey jersey deal; extends NHL partnership
A quick-serve restaurant giant is bringing back its special promotion to celebrate the Stanley Cup Playoffs.
Chipotle Mexican Grill has announced its "Wear Your Hockey Jersey" program that will offer a buy-one-get-one (BOGO) deal on entrees to in-restaurant diners who wear a hockey jersey on Monday, April 21 after 3:00 p.m. local time. The promotion is valid at all participating Chipotle restaurants in the United States and Canada. The deal is limited to five free menu items per check and is subject to availability.
"Our Hockey Jersey BOGO offer, back for the fifth-consecutive year, has become a yearly tradition to kick off the Stanley Cup Playoffs and celebrate hockey fans in the U.S. and Canada," said Chris Brandt, chief brand officer at Chipotle.
To promote the BOGO event, Chipotle shared a brief video featuring hockey fans. The playoffs begin on Saturday, April 19.
In tandem with the “Wear Your Hockey Jersey" program, Chipotle and the NHL announced today an extension of their multiyear North American partnership, maintaining Chipotle's title as the official Mexican-themed quick service and fast-casual restaurant of the NHL. The Chipotle logo will be featured on the ice for every game during the Stanley Cup Playoffs throughout the partnership.
As part of the extension, Chipotle will be an official partner of the National Hockey League Players' Association (NHLPA) for the first time, enabling the brand to work with more NHL Players on future brand campaigns and content series. Chipotle became an official NHL partner in 2021.
"We are excited to celebrate the success of our relationship with Chipotle and continue to engage our passionate fans and Chipotle consumers," said Jason Jazayeri, NHL group VP of business development. "Our extension will see a continued emphasis on collaboration with Chipotle to deliver unique and compelling fan promotions, creating new ways for our fans to interact with our great game."
[READ MORE: Chipotle celebrates 'Burrito Day' with digital game]
As of Dec. 31, 2025, Chipotle operates over 3,700 restaurants in the U.S., Canada, the U.K., France, Germany, Kuwait, and the United Arab Emirates. It is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe.
