CBRE tapped to direct PGA Tour Superstore expansion

Real estate company CBRE Group, Inc. has been selected as the leasing agent to help PGA Tour Superstore grow its store count.

Owned by Home Depot co-founder and Atlanta Falcons owner Arthur Blank, PGA Tour Superstore will be assisted by CBRE in finding off-course and off-airport locations to open new stores. The company currently has 67 locations across 25 states, providing golfers of all abilities with specialized golf equipment.

The team of Brandon Famous, executive VP of CBRE’s Global Retail Platform, and Gillian Carmichael, a member of the Global Retail Advisory and Transaction Services groups, will oversee the strategic site selection and leasing campaign on behalf of PGA Tour Superstore.

“We are thrilled to be selected as the agency of record for such a prominent and widely respected brand,” said Famous. “We will work closely with the in-house team at PGA Tour Superstores and utilize our industry-leading platform and resources to analyze markets and select strategic locations for the company’s continued expansion program.”

The planned expansion of PGA Golf Superstore comes as roughly one-in-seven Americans played golf in 2022, resulting in $101.7 billion in direct economic impact. The new store rollouts were also inspired by the rapid expansion of Topgolf and X-Golf.

“We look for sites with good golf course penetration or high resort population, then seek out high-traffic areas in those markets for our store locations,” PGA Tour Superstore’s VP of strategy Ben Helmrath told Chain Store Age last year. “We’re 70% to 80% located in centers, but we’re open to freestanding locations.”

CBRE’s other leasing clients include Nordstrom Rack, D1 Training, Tom’s Watch Bar, Cigars International, Strong Pilates, Woof Gang Bakery & Grooming, Playa Bowls, Perspire Sauna Studios, and more.