CBL enlists automatic returns service at two malls

There is one thing that physical retail locations can do better for online shoppers than e-commerce sites can, and that’s handle their returns.

A business called Happy Returns takes all the packing, documenting, and standing in line at the Post Office out of the returns process for online shoppers by doing it all for them at malls, shopping centers, and stores. The traffic its service creates, the company claims, is 75% incremental for its location partners.

Happy Returns has 700 of its Return Bars operating in brick and mortar locations, including many owned by Macerich, Simon, and Westfield Properties. Now they will be debuting at two CBL properties—Hanes Mall in Winston-Salem, N.C., and Fayette Mall in Lexington, Ky.

“We are excited to introduce Return Bars at these locations as an innovative strategy to add convenience and value for our shoppers,” said Stephen Lebovitz, chief executive officer, CBL Properties.

CBL, which operates more than 100 properties in 26 states, plans to expand Happy Returns to more locations.