Cal's Convenience exec joins Yesway C-suite
Yesway has named a new marketing and merchandising leader.
The regional convenience chain has tapped Ray Harrison as its new chief marketing and merchandising officer. He joins Yesway from Cal’s Convenience, where he served as chief marketing and merchandising officer since December 2020, leading marketing, merchandising, category management, loyalty programs, and communications for more than 500 retail locations.
Yesway added that at Cal’s, Harrison led the design and launch of a digital loyalty program, drove private brand share penetration, and implemented omnichannel marketing initiatives across loyalty, social media, delivery and in-store media networks.
"We are thrilled to welcome Ray to our senior management team," said Tom Trkla, Chairman, president and CEO of Yesway. "Ray is an exceptional leader with a proven ability to translate strategic vision into measurable results. His deep industry expertise, innovative mindset and commitment to excellence make him the ideal choice to lead our marketing and merchandising efforts as we continue to grow and evolve. I look forward to the many innovations and accomplishments that will come under his leadership."
Prior to his more than six years total at Cal’s, Harrison spent more than two decades at Brookshire Grocery Company, where he rose from store leadership into executive roles, including VP of category management.
[READ MORE: Yesway expands store footprint in Q1]
"Joining Yesway is an honor and an exciting opportunity,” said Harrison. “I am so pleased to partner with the team to deepen our connection with guests at our Yesway and Allsup's stores, elevate our foodservice and private-brand offerings, and accelerate data-driven decision making. I am eager to support our store teams, strengthen our supplier partnerships, and deliver growth through a sharper, guest-first merchandising strategy. Together, we will make every visit faster, friendlier and more rewarding."
Founded in 2015 and headquartered in Fort Worth, Texas, Yesway operates 446 stores across nine states in the Midwest and Southwest between its Yesway and Allsup’s banners.
