Caleres, Cash App Afterpay partner for BNPL options
Caleres has tapped a new buy now, pay later provider to offer more payment options for its customers.
The parent company of Famous Footwear, Sam Edelman, Stuart Weitzman, Allen Edmonds, Naturalizer, Vionic and more, has selected Cash App Afterpay as its flexible payment provider. Through this partnership, U.S. shoppers can use Afterpay's Pay in 4 and Pay Monthly options to purchase footwear across Caleres’ brands in-store and online.
"The addition of Afterpay across our brand portfolio reflects our appreciation of how today's customers want to shop and pay," said Willis Hill, chief information officer at Caleres. "We've already seen the positive impact of Afterpay in our initial rollout, with customers embracing the flexibility to split their purchases into manageable payments, both online and in-store. This expanded partnership allows us to offer this valuable payment option across our entire family of brands, making our diverse footwear collections more accessible to fashion-conscious consumers who prefer to pay over time."
Afterpay's Pay in 4 service allows customers to pay in four interest-free installments due generally every two weeks, while Pay Monthly offers plans from three to 24 months, depending upon order amount. Canadian customers can also enjoy the convenience of Afterpay's Pay in 4 service when shopping online at Allen Edmonds, Famous Footwear, Naturalizer and Sam Edelman.
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"Fall is a time when consumers are actively refreshing their footwear, from cold-weather essentials to back-to-school shopping," said Tanuj Parikh, head of sales, North America at Cash App Commerce. "Our expanded partnership with Caleres brings flexible payments to their diverse portfolio of brands, empowering shoppers to build their summer wardrobe responsibly while maintaining better control over their spending."
Caleres operates nearly 1,000 retail stores in the United States and Canada, more than 830 of which are Famous Footwear locations.
