Walgreens Boots Alliance (WBA) is shaking up its leadership team with a new digital officer and chief marketer as the company looks to accelerate its transformation to keep pace in an increasingly competitive, and digital-driven market.
The company has appointed Gunjan Bhow as its new chief digital officer. He will be responsible for several digital initiatives at WBA, specifically around data, artificial intelligence, commerce, digital marketing, IoT, and omnichannel. Most recently, Bhow served as senior VP and general manager, Walt Disney Company, where he led initiatives across direct-to-consumer, subscription, commerce, data and loyalty. Prior to Disney, Gunjan led digital businesses at Amazon, Microsoft and Plantronics.
In other appointments, WBA named Vineet Mehra as global chief marketing officer, responsible for all marketing activities across the global entertprise. Prior to WBA, he was global CMO at Ancestry.com, the world’s largest consumer genomics and genealogy company, Before that, he was global president for Johnson & Johnson’s baby care division and was also global president of marketing services.
Here are WBA’s other appointments:
• Colin Nelson was named chief global supply chain officer, responsible for leading WBA’s global supply chain, improving efficiencies and building on the current network to enhance customer satisfaction as the company continues to build its digital presence. Nelson previously led industrial operations at Bunge, a global agri-food company headquartered in the U.S. Prior to that, he served as senior VP, global supply chain, consumer health division at GlaxoSmithKline.
• Annie Murphy was named global chief commercial officer, responsible for leading the company’s product brands, as well as all commercial and third-party relationships. Murphy has been with WBA for eight years and was previously the commercial director of Boots UK & Ireland. Before joining WBA she was managing director of the Birds Eye foods business and has also held a number of senior commercial leadership roles in P&G, PepsiCo and Tesco.
• Heather Dixon was named global controller and chief accounting officer, responsible for overseeing WBA’s global controllership organization with a focus on financial accounting and reporting as well as supporting systems and controls. She joins from Aetna Inc., where she was VP president, controller and chief accounting officer from 2017, and, prior to that, assistant controller. Before that, she served as VP and assistant controller at PepsiCo Inc.