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Tailored Brands names new chief digital officer as it bolsters tech leadership team

Tailored Brands has appointed two new leaders who will focus on applying data to business strategies.

The parent company of such brands as Men's Wearhouse and Jos.A. Bank named Samantha Lee as senior VP, chief digital officer. She will report to Bruce Thorn, president and COO.

Lee joined Tailored Brands in 2015 as VP, site management and customer experience, and is currently senior VP, customer experience. Previously, she was senior director of e-commerce and customer experience at Bebe Stores, and director of e-commerce and online marketing for Sanrio.

Lee’s appointment coincides with the departure of Ben Baum, executive VP, customer experience and chief digital officer. He is leaving to pursue another role.

In addition, Tailored Brands tapped Richard Hansen as senior VP, strategy and analytics. He will report to Doug Ewert, the company’s CEO.

Most recently, Hansen served as VP, customer insights and analytics, for Walmart, where he was responsible for marketing and customer analytics, and customer research for Walmart's U.S. stores and e-commerce business. He joined Walmart in 2016 as VP, strategy, planning and analytics for Walmart's e-commerce business.

Prior to Walmart, Hansen was VP, planning and analytics for online home décor company One Kings Lane, after serving in a wide range of leadership positions across analytics, operating and product management at eBay Inc.
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