Neiman Marcus’ new exec appointments bolster digital, business growth
On the heels of ending its fiscal year on an upbeat note, Neiman Marcus Group has named new executives to support its digital and growth strategies.
Carrie Tharp has been promoted to executive VP, chief digital officer. Tharp, who was previously senior VP, chief marketing officer, will oversee the evolution of data and digital analytical tools to enhance omnichannel experiences, with an emphasis on customer engagement. She will also oversee the combination of customer data capabilities with channel experience innovation, a move designed to create enhanced customer intimacy and engagement to drive business growth.
To manage the company’s digital innovation evolution, Tharp is expanding her team. Lindy Rawlinson, the company’s senior VP customer experience and e-commerce, will now report to Tharp. In addition, Stefanie Tsen, was named senior VP, omnichannel customer experiences.
Tsen, who will join the company on Oct. 1, was previously VP of omnichannel experience at Sephora. Prior to that, she was VP, country manager, Canada, at Louis Vuitton.
The company also promoted Adam Orvos to executive VP, chief financial officer and chief operating officer. Orvos, who was previously the company’s CFO, will now be tasked with ensuring operational excellence and performance management. He will oversee functional areas, including information technology and cyber security, supply chain and operations, and legal.
Meanwhile, Tracy Preston, senior VP, general counsel, will expand her responsibility as chief compliance officer.
Neiman Marcus also appointed Darcy Penick as president, Bergdorf Goodman. Penick was previously CEO of ShopBop, a wholly owned, independently operated subsidiary of Amazon. In her new role, Penick will lead the Bergdorf Goodman brand, including its online enterprise and two Manhattan based flagship locations, with a focus on digital transformation.
Penick started her career at Neiman Marcus as an assistant buyer, and moved up to buyer. She left to become a senior buyer at Saks Fifth Avenue before starting her tenure at ShopBop, where she held a variety of roles. Including serving as divisional merchandising manager and general merchandising manager, she also held the position of chief merchandising officer before being named CEO.
All executive appointments coincide with the company’s CEO Geoffrey van Raemdonck’s strategy to transform the business, and create a new, engaging, luxury retail experience for its global customers.
“These key promotions, new hires, and team refinements ensure that Neiman Marcus Group is in the best position to lead in digital and data excellence, drive growth, and deliver on our goals to continue to elevate the company as one of the world’s most prestigious luxury retailers in the world,” he said.
The appointments come on the heels of the company reporting its fourth quarter earnings. In addition to narrowing its loss to $75.3 million for the quarter ended July 28, compared to a net loss of $366.3 million in the year-ago period, sales increased 2.3% to $1.13 billion. This was the company’s fourth consecutive quarter of sales gains amid the resurgence of the luxury market.
Carrie Tharp has been promoted to executive VP, chief digital officer. Tharp, who was previously senior VP, chief marketing officer, will oversee the evolution of data and digital analytical tools to enhance omnichannel experiences, with an emphasis on customer engagement. She will also oversee the combination of customer data capabilities with channel experience innovation, a move designed to create enhanced customer intimacy and engagement to drive business growth.
To manage the company’s digital innovation evolution, Tharp is expanding her team. Lindy Rawlinson, the company’s senior VP customer experience and e-commerce, will now report to Tharp. In addition, Stefanie Tsen, was named senior VP, omnichannel customer experiences.
Tsen, who will join the company on Oct. 1, was previously VP of omnichannel experience at Sephora. Prior to that, she was VP, country manager, Canada, at Louis Vuitton.
The company also promoted Adam Orvos to executive VP, chief financial officer and chief operating officer. Orvos, who was previously the company’s CFO, will now be tasked with ensuring operational excellence and performance management. He will oversee functional areas, including information technology and cyber security, supply chain and operations, and legal.
Meanwhile, Tracy Preston, senior VP, general counsel, will expand her responsibility as chief compliance officer.
Neiman Marcus also appointed Darcy Penick as president, Bergdorf Goodman. Penick was previously CEO of ShopBop, a wholly owned, independently operated subsidiary of Amazon. In her new role, Penick will lead the Bergdorf Goodman brand, including its online enterprise and two Manhattan based flagship locations, with a focus on digital transformation.
Penick started her career at Neiman Marcus as an assistant buyer, and moved up to buyer. She left to become a senior buyer at Saks Fifth Avenue before starting her tenure at ShopBop, where she held a variety of roles. Including serving as divisional merchandising manager and general merchandising manager, she also held the position of chief merchandising officer before being named CEO.
All executive appointments coincide with the company’s CEO Geoffrey van Raemdonck’s strategy to transform the business, and create a new, engaging, luxury retail experience for its global customers.
“These key promotions, new hires, and team refinements ensure that Neiman Marcus Group is in the best position to lead in digital and data excellence, drive growth, and deliver on our goals to continue to elevate the company as one of the world’s most prestigious luxury retailers in the world,” he said.
The appointments come on the heels of the company reporting its fourth quarter earnings. In addition to narrowing its loss to $75.3 million for the quarter ended July 28, compared to a net loss of $366.3 million in the year-ago period, sales increased 2.3% to $1.13 billion. This was the company’s fourth consecutive quarter of sales gains amid the resurgence of the luxury market.