Stitch Fix nabs Google marketer; launches new line
Apparel subscription service Stitch Fix has a new marketing chief—and a new merchandise offering.
The fast-growing company named Deirdre Findlay as its chief marketing officer, responsible for leading all marketing, creative, and communications initiatives. Her appointment came as the retailer reported first-quarter results that easily topped the Street and announced the launch of a children’s line, Stick Fix Kids.
“Our new Stitch Fix Kids offering is a testament to the scalability of our platform,” said Stitch Fix founder and CEO Katrina Lake. “We’re excited for Stitch Fix to style everyone in the family and to create an effortless way for parents to shop for themselves and their children.”
Stitch Fix’s new marketing chief most recently served as senior director of global hardware marketing at Google, where she oversaw marketing for Google’s home hardware products, including Google Home, Chromecast, and Google WiFi. Findlay has nearly 20 years of experience leading cross-departmental teams, delivering strategic integrated marketing campaigns, and building brand strategy at organizations like Google and eBay, as well as for Whirlpool Brands, Allstate Insurance, MillerCoors, and Kaiser Permanente. She also served as senior VP at digital marketing agency Digitas.
The fast-growing company named Deirdre Findlay as its chief marketing officer, responsible for leading all marketing, creative, and communications initiatives. Her appointment came as the retailer reported first-quarter results that easily topped the Street and announced the launch of a children’s line, Stick Fix Kids.
“Our new Stitch Fix Kids offering is a testament to the scalability of our platform,” said Stitch Fix founder and CEO Katrina Lake. “We’re excited for Stitch Fix to style everyone in the family and to create an effortless way for parents to shop for themselves and their children.”
Stitch Fix’s new marketing chief most recently served as senior director of global hardware marketing at Google, where she oversaw marketing for Google’s home hardware products, including Google Home, Chromecast, and Google WiFi. Findlay has nearly 20 years of experience leading cross-departmental teams, delivering strategic integrated marketing campaigns, and building brand strategy at organizations like Google and eBay, as well as for Whirlpool Brands, Allstate Insurance, MillerCoors, and Kaiser Permanente. She also served as senior VP at digital marketing agency Digitas.