Godiva taps Shake Shack exec as new technology lead

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Godiva taps Shake Shack exec as new technology lead

By Deena M. Amato-McCoy - 06/06/2018
Godiva has named a new technology chief.

The luxury chocolatier has appointed Phil Crawford as its chief technology officer, effective June 4. In addition to being responsible for leading the brand's integrated technology and digital innovation efforts, he will also join Godiva's global executive committee.

Crawford has 15 years of information technology experience, and a deep focus in the hospitality and restaurant industries. Most recently, he served as head of technology at Shake Shack where he led the digital and technology efforts behind the customer experience. Crawford also architected and implemented many of the company's core enterprise systems and consumer technology platforms.

He also has IT expertise in building high-performing technology teams — both in digital and infrastructure — and creating unique customer experiences. Among Crawford’s previous accomplishments are building information technology teams and serving as a digital ambassador in his role as chief technology officer at both My Fit Foods and Yard House Restaurants. During his time at Shake Shack, Crawford was also a key member of the management team that took the company public in 2015.

"We are thrilled to have Phil join our executive team," said Annie Young-Scrivner, CEO of Godiva. "He brings strong leadership experience in modernizing and building technology stacks for a robust, global footprint. With Phil on our team, we'll be able to have more meaningful digital connections with our customers."

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