Former VF Corp. exec returns to head up strategic projects

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Former VF Corp. exec returns to head up strategic projects

By Deena M. Amato-McCoy - 03/28/2018
VF Corp. has a new leader in charge of accelerating brand growth across the company.

The parent company of Timberland, Vans, The North Face, Wrangler, and other labels, has appointed Steve Murray to the new position of VP, strategic projects. He will report to VF’s chairman, president and CEO, Steve Rendle, and will also serve on the company’s senior leadership team.

In this newly created position, Murray will work closely with members of VF’s senior leadership team, global brand presidents, and others to lead work around key strategic projects. At the top of the list is elevating The North Face brand’s footwear product strategy.

He will also be tasked with integrating the Altra brand into VF, and the company’s outdoor footwear platform. VF recently announced it would acquire the Altra brand from Icon Health & Fitness.

The appointment marks a return to VF for Murray. He served as president of the company’s Vans brand for five years following VF’s acquisition of the company in 2004. He later served as president of VF’s Action Sports coalition.

Most recently however, Murray served as CEO of Airwair International (Dr. Martens), where he was responsible for leading the company’s transformation from a manufacturing-led, family owned entity to a consumer-focused, private equity-backed, global retailer. Prior to that, he served as global brand president of Urban Outfitters, and EMEA president at Deckers Brands. Earlier in his career, Murray was the global head of apparel at Reebok International.

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