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Former Sears exec joins Chico's

Chico's FAS has tapped a retail veteran to lead its ailing White House | Black Market brand.

The women's apparel retailer named David Pastrana as president of White House | Black Market, effective January 10, 2018. He will succeed Donna Colaco, who is leaving to pursue other opportunities.

Pastrana most recently served as president of apparel at Sears Holding Corp., which he joined in 2014. He was among several executives let go in June in a round of layoffs.

Before Sears, Pastrana served as president North America for Topshop / Topman, where he managed the North American retail, wholesale and online businesses. He also spent eight years at Inditex, including serving as the managing director and CEO of Inditex USA, overseeing strategy and financial operations for Zara and Massimo Dutt. At Chico's, Pastrana will oversee all business activities for White House | Black Market and will report directly to Chico's CEO and president Shelley Broader.

"David is a proven leader who complements White House Black Market's existing leadership, including a new head of design and seasoned merchandising associates," said Broader. "Given its differentiated market position and loyal customer base, White House Black Market is uniquely positioned for success."

In its recently ended third quarter, same-store sales fell 14.1% at White House | Black Market.

"White House | Black Market has already begun to make important improvements, including returning to the brand's core and shifting the assortment focus back to work wear, black and white and work-appropriate dresses," said Pastrana.

As of October 28, 2017, Chico's operated 1,474 stores in the United States and Canada under its Chico's, White House | Black Market and Soma banners.
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