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Exec appointments bolster Levi Strauss’ new divisions

Levi Strauss & Co. has named new leaders across two new divisions, as well as a new chief marketing officer.

The nation’s most iconic denim brand has promoted Marc Rosen to executive VP and president of its newly created direct-to-consumer division. He is replacing Carrie Ask, executive VP and president, global retail, who is leaving the company. Rosen, who previously executive VP and president of global e-commerce, will now be responsible for delivering a seamless consumer experience across both brick-and-mortar and e-commerce.

Prior to joining Levi Strauss, Rosen spend 15 years in various roles at Walmart. Most recently, he served as senior VP, global e-commerce, for Walmart e-commerce.

Levi Strauss also named Liz O’Neill to executive VP and president of product, innovation and supply chain, another newly created division. This new organization combines the key product functions of design, merchandising, product development and planning into a single team. It also further integrates supply chain into the consumer journey, and positions Levi’s to fully leverage emerging innovations, like the company’s Project F.L.X. jeans finish gin technology.

O’Neil, who was previously chief supply chain officer, will be responsible for the end-to-end view of the product lifecycle, from ideation to what ultimately shows up in stores and online, according to the company.

Prior to joining Levi Strauss five years ago, O’Neill was VP production and tech design at Gap Inc. Before that, product manager at Disney Stores. She was also a merchandiser at Abercrombie & Fitch, and an assistant buyer at Universal Studios.

The company also promoted Jen Sey to senior VP and chief marketing officer. Sey, who is responsible for research and marketplace insights, will report to Chip Bergh, company president and CEO.

Sey, a 19-year company veteran, was most recently chief marketing officer for the Levi’s brand.

In the wake of these changes, James “JC” Curleigh, president, global brands, will be leaving the company to pursue new opportunities.

“With these shifts, we are creating a ‘designed-for-the-future’ organization – one that is poised to take advantage of innovation and reflect how consumers shop,” Bergh said. “Levi Strauss & Co. has never been stronger, and we expect these actions to accelerate our momentum and position us to win for the long term.”
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