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Discount giant names its first chief digital officer

Dollar General has appointed its first-ever digital leader.

The extreme-value discounter has appointed Rob Scruggs to the newly created position of chief digital and customer engagement officer. In this new role, Scruggs will lead the strategy for customer engagement, including digital experience and tools.

Most recently, Scruggs served as global director of client experience for Bank of America Merrill Lynch, where he was responsible for the end-to-end client experience for global commercial clients. Prior to that, he held customer experience roles at Asurion, E-Trade and J.P. Morgan Chase.
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