The digital-first premium children's apparel brand announced that Michael J. Edwards has joined Hanna Andersson as president and CEO. He succeeds Joelle Maher, who has decided to step down to pursue other opportunities, according to the company.
With over 35 years of leadership experience in the retail industry, Edwards brings significant digital, merchandising and marketing knowledge and expertise to Hanna Andersson. Most recently, Edwards was president and CEO of eBags, an online retailer of luggage, backpacks and travel-related accessories. Previously, he served as executive VP global merchandising at Staples, president, and CEO of Borders and president and chief executive of Lucy Activewear.
Edwards will lead initiatives to expand Hanna Andersson's leadership position in the growing premium children's wear market. He will also focus on driving performance and results, strengthening operations and growing the brand's presence across channels, particularly in digital and wholesale.
"I am excited to join Hanna Andersson, a company I have long admired for its rich history, differentiated brand aesthetic and deeply loyal customer base,” Edwards said. “I am enthusiastic about the many growth opportunities that lie ahead for Hanna Andersson as one of the most beloved names in children's apparel.”