Ascena taps Pier I exec to head up its plus-fashion segment
ascena retail group has ended its search for an executive to lead Lane Bryant.
The women’s apparel retailer announced that Eric Hunter will serve as president of ascena’s plus fashion segment, which includes the Lane Bryant, Catherines and Cacique brands. Most recently, he served as executive VP of marketing for Pier 1 Imports, a position he held since 2013.
Hunter also has experience as senior VP and acting chief marketing officer for J.C. Penney, where he led strategy, research, creative, media, customer relationship management and digital direction.
“After a comprehensive search process, we have found an outstanding individual to assume leadership of these iconic brands,” said David Jaffe, chairman and CEO of the ascena retail group, inc. “Eric has a track record of strong leadership, vision and strategy both inside and outside of retail that make him uniquely qualified to lead our Plus Fashion segment into the future.”
The women’s apparel retailer announced that Eric Hunter will serve as president of ascena’s plus fashion segment, which includes the Lane Bryant, Catherines and Cacique brands. Most recently, he served as executive VP of marketing for Pier 1 Imports, a position he held since 2013.
Hunter also has experience as senior VP and acting chief marketing officer for J.C. Penney, where he led strategy, research, creative, media, customer relationship management and digital direction.
“After a comprehensive search process, we have found an outstanding individual to assume leadership of these iconic brands,” said David Jaffe, chairman and CEO of the ascena retail group, inc. “Eric has a track record of strong leadership, vision and strategy both inside and outside of retail that make him uniquely qualified to lead our Plus Fashion segment into the future.”