Under Armour taps Yahoo! exec to help with digital; names CFO
Under Armour announced a series of executive moves as it continues to restructure its digital business.
The company has appointed Michael La Guardia as senior VP, digital product, effective January 8, reporting to Paul Fipps, chief technology officer. La Guardia was most recently the head of product for both Yahoo! Finance and Sports. Prior to that, he worked with AOL/Netscape in increasing positions of responsibility. At Under Armour, La Guardia will have responsibility for leading the strategy for all digital product development
"As part of the restructuring we initiated this summer that integrates technology across our core business — connected fitness digital product, digital engineering and digital media — will now all report directly to me," said Flipps. "This integration significantly enhances our ability to engage consumers with elevated experiences, premium products and personalized services."
In related news, Mike Lee and Albert Lee, the co-founders of MyFitnessPal, which Under Armour acquired in 2015, announced their decision to leave the company in January to pursue their next entrepreneurial ventures.
In a separate release, Under Armour announced that David Bergman has been named CFO. He has served as acting CFO since February 2017. Bergman joined Under Armour in 2004 and has held several senior management roles within the company's finance and accounting organization.
The company has appointed Michael La Guardia as senior VP, digital product, effective January 8, reporting to Paul Fipps, chief technology officer. La Guardia was most recently the head of product for both Yahoo! Finance and Sports. Prior to that, he worked with AOL/Netscape in increasing positions of responsibility. At Under Armour, La Guardia will have responsibility for leading the strategy for all digital product development
"As part of the restructuring we initiated this summer that integrates technology across our core business — connected fitness digital product, digital engineering and digital media — will now all report directly to me," said Flipps. "This integration significantly enhances our ability to engage consumers with elevated experiences, premium products and personalized services."
In related news, Mike Lee and Albert Lee, the co-founders of MyFitnessPal, which Under Armour acquired in 2015, announced their decision to leave the company in January to pursue their next entrepreneurial ventures.
In a separate release, Under Armour announced that David Bergman has been named CFO. He has served as acting CFO since February 2017. Bergman joined Under Armour in 2004 and has held several senior management roles within the company's finance and accounting organization.