Apparel giant hires its first digital officer; names new online leaders
Ralph Lauren Corp. is strengthening its digital capabilities.
The company has named Alice Delahunt to the chief digital officer role, a newly-created position, starting in April. Delahunt, who joins from Burberry where she was director of digital marketing, will report directly to CEO Patrice Louvet, and will be part of the company’s executive leadership team.
The company has also appointed new senior leaders to support its evolution across e-commerce in North America and internationally:
• Laura Porco has been appointed senior VP, e-commerce for Ralph Lauren North America. She formerly ran e-commerce for Ralph Lauren's Club Monaco brand and was previously with Amazon for 12 years where she led the launch of Kindle Books and MYHABIT.com.
• Galen Hardy will take on the role of senior VP, Club Monaco e-commerce & business operations, joining the company from Zappos where he oversaw apparel merchandising.
• Valeria Juarez will assume the role of senior VP, e-commerce, international. She served as senior VP, e-commerce, EMEA since 2016 and, prior to joining Ralph Lauren held various senior roles at Amazon UK and Diageo.
• In addition, Ralph Lauren confirmed that Janet Sherlock, CIO, joined the company in August from Carter’s, where she also served as CIO. It said that Cyrus “Cy” Fenton will be joining Sherlock’s team as senior VP, IT security & infrastructure, chief information security officer. He was previously at Books-A-Million Inc. where he led the omnichannel digital business and oversaw all aspects of information technology.
“We are moving urgently to expand our digital presence all over the world and bringing in the right senior talent to help us deliver,” said Louvet. “We have to meet consumers where they are, which is increasingly online, and digital expansion is one critical way we will drive new growth for our iconic business and brand.”
The company has named Alice Delahunt to the chief digital officer role, a newly-created position, starting in April. Delahunt, who joins from Burberry where she was director of digital marketing, will report directly to CEO Patrice Louvet, and will be part of the company’s executive leadership team.
The company has also appointed new senior leaders to support its evolution across e-commerce in North America and internationally:
• Laura Porco has been appointed senior VP, e-commerce for Ralph Lauren North America. She formerly ran e-commerce for Ralph Lauren's Club Monaco brand and was previously with Amazon for 12 years where she led the launch of Kindle Books and MYHABIT.com.
• Galen Hardy will take on the role of senior VP, Club Monaco e-commerce & business operations, joining the company from Zappos where he oversaw apparel merchandising.
• Valeria Juarez will assume the role of senior VP, e-commerce, international. She served as senior VP, e-commerce, EMEA since 2016 and, prior to joining Ralph Lauren held various senior roles at Amazon UK and Diageo.
• In addition, Ralph Lauren confirmed that Janet Sherlock, CIO, joined the company in August from Carter’s, where she also served as CIO. It said that Cyrus “Cy” Fenton will be joining Sherlock’s team as senior VP, IT security & infrastructure, chief information security officer. He was previously at Books-A-Million Inc. where he led the omnichannel digital business and oversaw all aspects of information technology.
“We are moving urgently to expand our digital presence all over the world and bringing in the right senior talent to help us deliver,” said Louvet. “We have to meet consumers where they are, which is increasingly online, and digital expansion is one critical way we will drive new growth for our iconic business and brand.”