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Amazon exec jumps to Neiman Marcus Group

Neiman Marcus Group continues to ramp up its digital transformation with the hiring of an e-commerce executive — and former associate — to head up its luxury banner in Manhattan.

The retailer appointed Darcy Penick as president of Bergdorf Goodman, effective September 4, 2018. She will report directly to Geoffroy van Raemdonck, CEO, Neiman Marcus Group.

Most recently, Penick served as CEO of Shopbop, a subsidiary of, where she led the global ecommerce fashion business with a focus on enhanced customer engagement through daily fashion content. Penick began her retail career in 2000 at Neiman Marcus Group and held various merchandising roles across multiple categories at Neiman Marcus and Bergdorf Goodman. She joined Saks Fifth Avenue in 2006, and moved on to Shopbop in 2009.

“Darcy’s impressive leadership skills coupled with her success in digital and international retail make her the perfect choice to accelerate global growth at Bergdorf Goodman. I have every confidence that Darcy will partner with our very talented existing team to bring even greater luster to Bergdorf Goodman and continue to elevate the brand as one of the world’s most prestigious luxury retailers,” said van Raemdonck.
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