QVC to celebrate 40th anniversary with eight-hour TikTok live shopping event QVC is celebrating a milestone anniversary with a livestream event, limited-time offers and more — including its "biggest party" ever. Dollar General unifies onsite and offsite ad inventory accessDollar General is enlisting the help of two partners to provide advertisers on its retail media network a single way to conduct campaigns across the customer journey. Walmart opens first-party data to advertiser partners Walmart is helping participants in its retail media network eliminate silos with their media teams and technology partners. Study: Digital tech makes purchasing path 'entirely random' for many consumers With the digital world playing an integral part in consumers’ day-to-day lives, the path to purchase has changed fundamentally. Home Depot integrates retail media network with Reddit, Pinterest The Home Depot Inc. is linking its Orange Apron Media retail media network to two popular social media platforms, including an industry-first partnership. Sam’s Club expands review content, influencer access for ad partners Sam’s Club is rolling out several new features for advertisers participating in its retail media network. Walmart expands advertising integration with Vizio connected TVs Walmart advertisers are gaining new opportunities to reach customers via connected TV. Costco to personalize online display ads at moment of product selection Costco Wholesale Corp. is fine-tuning its targeting of online ads for brands participating in its retail media network. Albertsons pilots ChatGPT ads ahead of Valentine’s Day Albertsons Companies Inc. is the latest retailer to participate in an early test of advertising on a next-gen artificial intelligence platform. Target, Williams-Sonoma test ads in ChatGPT Two well-known retailers are among the first participants in a new advertising pilot program on a next-gen artificial intelligence platform. 1 2 Next Last
