Build-A-Bear veteran takes reins as CEO
A new leader has taken over at a leading experiential toy retailer.
Chris Hurt has assumed the role of chief executive of Build-A-Bear Workshop Inc. following the departure of longtime leader Sharon Price John, who was named as the next CEO of Carter’s Inc. in May. She will take the reins of the children's apparel retailer on June 15 after 13 years at Build-A-Bear. The leadership transition was first announced in March.
Hurt has more than 11 years of leadership experience at Build-A-Bear, most recently serving as chief operations and experience officer. The retailer credits him with playing an “integral role” in strengthening Build-A-Bear’s global operations, enhancing guest experience, and advancing key strategic initiatives across the business during his tenure.
“On behalf of the board of directors, we thank Sharon for her extraordinary leadership and lasting impact on the business,” said Craig Leavitt, chairman of the Build-A-Bear’s board. “We have tremendous confidence in Chris as he leads the company forward, building on proven strategies and unlocking the next chapter of value for this iconic brand.”
Prior to joining Build-A-Bear in 2015, Hurt served as senior VP at American Eagle Outfitters for three years, and spent a decade as senior director of stores at Polo Ralph Lauren before that.
“I am honored to step into the CEO role and build upon the company’s current position of strength,” said Hurt. “With a clear strategy focused on profitable growth, our powerful brand, and a talented global team, we are dedicated to continuing to advance the experiences, partnerships and opportunities for innovation to ensure Build-A-Bear remains a beloved and distinctive company for years to come.”
[READ MORE: Build-A-Bear launches first-ever wholesale partnership]
In conjunction with the CEO transition, the company also announced updates to its executive leadership structure, effective immediately. Voin Todorovic, chief financial officer, has also assumed the role of chief administrative officer, expanding his responsibilities to include enterprise-wide administrative oversight in addition to financial leadership. Todorovic has served as Build-A-Bear’s CFO since 2014.
Dave Henderson, previously chief revenue officer, has been appointed chief growth officer, which Build-A-Bear says reflects an expanded focus on driving long-term global growth, revenue diversification, and strategic expansion initiatives. Henderson joined the retailer in 2024.
Founded in 1997, Build-A-Bear operates more than 650 company-owned, partner-operated and franchise experience locations across more than 30 countries.
