Brookfield opens brand new mall in Connecticut
“This is pretty shocking,” announced the anchor on the local Eyewitness News broadcast in Connecticut recently. “Stores actually opened at a new mall in Norwalk.”
The SoNo Collection, so named because it actually resides in the upscale suburb of South Norwalk, is a brand new “contemporary shopping experience,” from Brookfield Properties that brings Nordstrom and Bloomingdales to Southern Connecticut.
The 700,000-sq.-ft. center is indeed an enclosed mall, situated at the intersection of I-95 and Highway 7, where 167,000 cars pass daily, according to Brookfield. The population numbers 600,000 in contiguous ZIP codes surrounding SoNo. Median age is 39 and average household income is $147,000.
Among the 90 tenants are Arhaus, H&M, Pink, Talbot’s, White Barn Candle, and Zara. Ebar and Bazille inside Nordstrom are the only eateries open as yet, but coming soon are Yard House, Pinstripes, Mission Ceviche, and several others.
Live musical performances, Selfies with Santa, and complimentary holiday photos courtesy of Bloomingdales are on the events calendar for SoNo’s first holiday shopping season.