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Black women-owned retailer to open second location

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A lifestyle retailer that showcases Black women-owned businesses through consignment and weekend pop-ups is setting up shop in Atlanta.

The Sistah Shop will open its second location, at Atlanta’s Atlantic Station, and feature products from more than 75 local and national Black woman-owned businesses inside 4,040 sq. ft. of space. This “sanctuary for sisterhood” will sell items that include clothing and accessories, skincare, home goods, art and curated collectibles.

A grand opening celebration is planned for Juneteenth weekend on Friday, June 17. (Juneteenth commemorates the ending of slavery in the United States.)

“Atlantic Station caters to a diverse community and The Sistah Shop will serve as an excellent addition to our vibrant tenant mix,” said Starr Cumming, retail director of specialty leasing, Hines. “Over the last year, our leasing team has focused on providing opportunities to local small businesses and entrepreneurs on property to further our place as the heart of Atlanta.”

The Sistah Shop, which opened its first location last year in New Jersey, operates with a hybrid model. Products are sold on a consignment basis during the week and local vendors have pop-ups on the weekend. The store itself has a modern look, complete with a photo booth, and features an upbeat playlist that echoes throughout the space.

The Sistah Shop was started as an initiative by The Sistahs in Business Expo, a multi-city small business community created to celebrate and educate entrepreneurial women of color. Their mission is carried out through the multi-city expos and virtual showcases through Sistahs in Business courses and events, Sistahs in Business Pitch Competitions and Sistahs in Business Foundation.

“Atlanta has long been a focus market for our brand, so it was a no-brainer to open our second location here,” said Aisha Taylor Issah, founder & CEO of Sistahs in Business Expo. “Atlantic Station is a true community destination for Atlanta, with a diverse customer base and a great mix of shops, entertainment and dining options. Through our new location, we’re thrilled to offer local Black women-owned companies a platform to share their products and services with the city!”

Atlantic Station is a mixed-used property that is undergoing a revamped tenant mix, including new retail and restaurant offerings, and the inclusion of new multifamily residential units, hospitality offerings and more than 700,000 sq. ft. of Class-A office space.

[Read more: Atlantic Station asks guests, ‘What’s your sign?’]

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