Batteries Plus switches to AI-powered marketing platform

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Batteries Plus

Batteries Plus has selected a new platform for its omnichannel marketing operations.

The consumer and business specialty battery retailer has named SOCi, Inc. has its new “platform of record.” Batteries Plus will utilize the SOCi platform and its AI-powered products to provide relevant, personalized communications and website experiences to increase local search visibility, improve conversion rates, and increase lifetime value of its customers.

“SOCi’s platform meets all of our requirements while also unlocking some capabilities that we believe will help improve our overall customer experience,” said Derek Detenber, chief marketing and merchandising officer of Batteries Plus. “They have proof of performance in a complex, distributed retail environment which gives us the confidence that it will raise the bar on our online presence that will drive new traffic to our locations.”

The retailer will also utilize SOCi’s Genius Reviews for review response generation. Batteries Plus can now focus on reviewing and approving AI-generated responses to online reviews to ensure they are “on-brand, personalized, and locally relevant,” instead spending time developing custom responses from scratch. 

Batteries Plus has also consolidated its digital marketing tech stack and will be utilizing the SOCi platform to manage its locations’ social media channels, ads and boost strategy, online business listings, and local pages.

The marketing platform overhaul comes as the retailer continues to expand, opening 30 stores in 2023 and signing 54 franchise agreements in 2023.

“With marketing solutions getting smarter and smarter through AI and ML, having to spend less time on response generation will allow us to focus our efforts elsewhere, increasing our efficiency and scalability,” added Detenber.

Founded in 1988, Batteries Plus is headquartered in Hartland, Wis. SOCi’s other notable partners include Ford, Ace Hardware, Jersey Mike’s, Kumon and more.

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