Michelle Wood VP, merchant development, Wildfire Systems ARTICLES BY THIS AUTHOR 12/13/2023 Adopting Loyalty 2.0 Strategies in 2024 The loyalty landscape is rapidly evolving. Michelle Wood 11/9/2023 How AI Boosts Holiday Sales and Delivers Better Customer Experience Much has been written about applying artificial intelligence (AI) and machine learning (ML) in complex retailer back end systems. Michelle Wood
