Apparel brand Outerknown expanding — here's where
A sustainable apparel brand co-founded by a surfing legend is expanding its retail footprint.
Outerknown is opening four new locations in California and Washington D.C. Founded in 2015, the company currently operates four stores, with two in California (Malibu and El Segundo) and one each in Boston and New York City. In partnership with experiential design agency Starch Creative, Outerknown's new stores will be located in Marin, Carlsbad and Palo Alto, Calif., as well as the Georgetown neighborhood of Washington D.C. (See end of article for location information.)
Outerknown, which sells a variety of sustainability-produced tops, bottoms and accessories for men and women alike, curates its products for each specific store. The company’s retail spaces are designed to reflect the brand's sustainable ethos and include features such as Stelapop hangers and fixtures made from S.E.A. denim scraps, Pasqual Arnella sustainable paper paste mannequins and York's reclaimed flooring made from submerged hemlock logs from Nova Scotia. The spaces also boasts reclaimed maritime rope art installations by environmental scientist and artist Ethan Estess as well as the new Sonos Pro retail sound experience,
In addition, each location will offer a customization station where customers will be able to add embroidery to personalize their products.
“These new retail spaces are a true celebration of community,” said Outerknown co-founder Kelly Slater, who is widely considered to be the greatest professional surfer of all time. “Many of these spots are places I love to visit and feel personally connected to. These locations also represent the work that many of my friends are doing to clean up the ocean and planet, like York reclaimed floors and Ethan Estess. Good planets are hard to find, and at Outerknown, we are working tirelessly to protect the one we’ve got. That takes getting everyone onboard.”
The following is a list of the new retail locations and opening dates:
Marin, Calif.
Marin Country Mart
1009 Larkspur Landing Circle, Suite 5A
Larkspur CA, 94939
Opening: Oct. 27, 2023
Carlsbad, Calif.
Forum Carlsbad
1923 Calle Barcelona, Suite 141
Carlsbad, CA 92009
Opening: Nov. 25, 2023
Palo Alto, Calif.
Stanford Shopping Center
180 El Camino Real, Space 11
Palo Alto, CA 94304
Opening: December 2023
Georgetown, Washington D.C.
Georgetown
1240 Wisconsin Avenue Northwest
Washington DC, 20007
Opening: Spring 2024
“In looking at locations for this next iteration of Outerknown’s retail presence, we really sought to open our doors in places where there are folks who believe in what the brand stands for - a commitment to responsible business, courageous change and great clothing,” said John Moore, co-founder & chief creative at Outerknown. “I can’t wait for our friends and customers to experience the level of detail and environmental consideration that went into each of these new spaces. We are very proud."