Anthropologie to make its Gainesville debut at new town center

Anthropologie has announced it will open in North Central Florida later this year at the new Butler Town Center in Gainesville. It will be the fashion brand’s only store within a two-hour radius.

Founded in 1992 by Urban Outfitters, Inc., Anthropologie operates more than 200 stores in the United States, Canada, and Europe with apparel aimed at “sophisticated and contemporary women” aged 28 to 45.

 “In an evolving, competitive retail climate, this store is thriving and in high demand. Signing them shows the continued strength of the growing Butler Town Center and our entire city,” said Deborah Butler, president of Butler Enterprises. 

The 8,750-sq.-ft store is scheduled to open this fall near The Cheesecake Factory and P.F. Chang’s, both of which have been packing in crowds since opening last year, according to Butler. 

Whole Foods Market, Regal Cinemas, Hearth & Heart, and Sephora also reside in the 450,000-sq.-ft. Town Center, which Butler Enterprises describes as the “capstone” of its sprawling 267-acre development.

“This is a retailer our market has been demanding for a long time, and it’s taken us two years to get it done,” said Butler. Next up on the new tenant list will be Narcissus Fashion, Mode-Aveda Salon, and REI.